Endorsements
"Having produced some of the biggest budget films ever made, I couldn't agree more with the ideas in "Branding Faith." The media world is changing faster than anytime in history, and this book is a roadmap for reaching the next generations. For-profit or non-profit, and whatever the size of your company, organization or project, I guarantee this book will transform your thinking about using the media in the 21st Century."
-- Ralph Winter, Motion Picture Producer (X-Men, Fantastic Four, Planet of the Apes)
"Phil Cooke’s book, 'Branding Faith' is filled with the keen insights and understanding of today’s dynamic media environment that have made him a trusted media advisor to Joel Osteen and Lakewood Church for more than 25 years. The principles found in this book will change the way you think about your audience as well as your message, and will enable you to tell your story more effectively."
--Donald Iloff, Jr., Senior Advisor & Chief of Communications, Joel Osteen Ministries
"Phil Cooke's ideas about branding helped us to completely re-think our global media outreach at Joyce Meyer Ministries. Re-branding this ministry has completely transformed the way we connect with our audience, and our impact has never been better. Whatever you think you know about using the media will change when you read 'Branding Faith.'"
-- Dan Meyer, CEO, Joyce Meyer Ministries
"Every major corporation in America understands the power of branding - getting your message out, breaking through the mass marketing onslaught and clutter, connecting to a target and creating an emotional attachment. These same principles can be applied to ministry. Phil gets it. Here is a roadmap, understand the possibilities and unleash the power!"
--- Simon Swart, Executive Vice President and General Manager, Fox Home Entertainment
"At the 'Hour of Power' Television broadcast, we understand how the media landscape is changing. That’s why Phil’s advice is so important. In today’s media dominated culture, it is more important than ever that we realize what it takes to get our story heard. If you want to make an impact, then this is the book to read."
-- Robert A. Schuller, Senior Pastor - The Crystal Cathedral & The Hour of Power
"I've known Phil Cooke for over 15 years, and commend his heart in reaching people with Christ’s message of hope. Through his decades in the media industry, Phil has discovered keys to help leaders expand ministry effectively, while utilizing the best of contemporary media resources. Best of all, 'Branding Faith' will impact many with wisdom that, while increasing skill in communication, will help focus our maintaining substance and integrity in character as we represent our Savior to the masses."
-- Dr. Jack W. Hayford - Chancellor, The King's College and Seminary,; Founding Pastor, The Church On The Way
